The parent company, with its trade route traced to early 19th Century, hails from the southern region of Indian sub-continent. The group was established in 1971 with the mission of serving common man and the vision to make people happier. The group today is one of the most diversified conglomerates of GCC with business interests in retail, hospitality, Infrastructure, Logistics, realty, media and more.
Realizing endless opportunities of the new millennium, the generation next of the parent company soon entered into a different and relatively new business concept for Dubai. Thus, Organized Chain Format of mom & pop stores was introduced in 2006. Capitalizing on the first mover advantage, the company has not looked back since then and now enjoys the leading role of this market.